The Alchemy of Minds and Markets

Behalchemy explores the art and science of why people buy, feel, and connect.

Consumer Psychology

The Hidden Psychology Behind Everyday Purchase: 5 Reasons Why

A glowing human brain visualized in a marketplace, surrounded by shopping symbols like a credit card, coffee cup, smartphone, and shopping cart, illustrating the psychology behind consumer purchasing decisions.

Have you ever gone shopping for “just one thing,” only to walk…

Ilhame G.
January 22, 2026

Branding & Storytelling

Brand Storytelling: Why We Trust Powerful Stories

group of people in a modern, warm cafe setting looking at a woman who is sharing a story

There’s something timeless about a good story. From ancient myths whispered around…

Ilhame G.
December 28, 2025